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Rebekah Guasto — creative thinking, from concept to execution

Creative thinking, from concept to execution.

Brand Strategy · Content Creation · Creative Direction · Marketing Communications

Portfolio — Selected work

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Selected work

2022 — Present

A collection of ideas brought to life through strategy, design, content, and communication.

01 — Featured case studyMaster’s final project · BAU Barcelona
Casa Culta logotype — a hand-drawn eye above a script wordmark — over a crowded evening event
Laptop showing the Casa Culta website homepage: 'Not quite a cafe. Not quite a studio. Not quite a members club.'
Printed Casa Culta cards: the logo with opening hours, and the café menu
Casa Culta founding-member cards, front and back, in Salud red

01 / 04

Casa Culta

A creative third space in Barcelona, developed from concept to identity, digital experience, and brand applications.

Brand Strategy · Visual Identity · Creative Direction · Digital Design

Conceptual brand created as my master’s final project at BAU Barcelona — not an operating business.

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02 — Professional workMarketing & Communications Coordinator · 2026 — Present
Three phones showing Marfour's Instagram grid, profile, and a Non-Lucrative Visa guide post
Marfour Global Mobility logo: a red flame-like globe mark above the Marfour wordmark in navy
Brochure cover: Global Mobility Services, Your Gateway to Spain, with Madrid at dusk
Brochure page 2: Global Mobility Services firm presentation
Brochure page 3: Our Services in Detail, with an integrated assignment management diagram
Brochure page 4: contacts, About Marfour, and an international client map

01 / 06

Marfour

Making international law feel clear and human — social media, short-form video, web design, and brand identity for a firm guiding clients through immigration, tax, and business.

Marketing Communications · Brand Development · Digital Content

Built the firm's Instagram from zero to 30K accounts reached in three months, generating 100+ leads.

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03 — FreelanceLifestyle, hospitality & travel brands

01 / 04

Short‑Form Content

Concept, shoot, and edit for lifestyle, hospitality, and travel brands — finding the detail that makes a place unmistakable, then cutting it the way the platform wants to watch it.

Creative Concept · Video Production · Social Storytelling

3M+ total views across freelance short-form content.

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04 — CampaignLoop Apparel · 2025

Campaign film

Letter to the Future

A sustainability campaign for Loop Apparel, led by a film in which children describe the future they'll inherit — and ask the audience to answer.

Campaign Development · Creative Strategy · Storytelling

Developed and launched for a circular-fashion brand: film, visuals, messaging, and social content.

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05 — Professional workCreative Marketing & Communications Associate · 2022 — 2025
Hand holding a phone showing the University of Colorado Law School Instagram profile
Promotional graphic for the 2024 Silicon Flatirons Flagship Conference, 'Global Fractures in Technology Policy'
Silicon Flatirons Startup Variety Show event graphic featuring five founder headshots
Mini Law School: The 2024 Election promotional story graphic with dates and a registration QR code
Ethics logo: a white X around a gold hexagon with a mountain icon, above the word Ethics, on black

01 / 05

Colorado Law

Event campaigns, promotional graphics, newsletters, and social content for the University of Colorado Law School's conferences, public programs, and institutional communications.

Event Marketing · Graphic Design · Newsletters · Social Content

Event marketing campaigns that reached 100K+ cumulative attendees over two and a half years.

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Selected results

Total views across freelance short-form content
3M+
Organic views for TripBFF, 98% from new audiences
850K+
Content views for Marfour International Law Firm
68.8K

Expertise

What I bring to the table.

  1. 01

    Brand & Creative Strategy

    Brand positioning, identity development, creative concepts, art direction, and visual storytelling.

  2. 02

    Marketing & Communications

    Integrated campaigns, public relations, copywriting, digital marketing, media outreach, and event marketing.

  3. 03

    Content & Social Media

    Content strategy, social media management, short-form video production, editing, and performance analysis.

  4. 04

    Design & Digital

    Graphic design, branded collateral, website content, digital assets, and visual communication.

Black-and-white portrait of Rebekah Guasto in a black blazer, smiling, in a room with an ornate ceiling

About

Behind the work.

I’m Rebekah, a marketing and communications creative with a background in brand strategy, design, and content creation. Originally from the U.S., I’ve spent much of my life moving between different places, which has shaped my curiosity about different cultures, perspectives, and ways of thinking.

What I love most about this field is that there’s always something new to explore — a brand identity, a campaign, a photo, a video edit. I’m happiest where creativity and strategy meet.

M.A.
Communication & Digital Content Creation, BAU Barcelona
B.S.
Strategic Communication, University of Colorado Boulder
More about me